The techno train
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The techno train 🚂
A cultural collision between public transport and Techno music. In collaboration with DSB, Rune Rask and Simone Sørensen, we transformed an ordinary train into a moving techno experience — a hype build on TikTok for months before the train took off. The activation generated massive organic reach and repositioned DSB as a bold, culture-driven brand willing to meet a younger audience on their own terms.
TRYGFONDEN
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TRYGFONDEN 🫀
A project built on love and trust — telling the story of my dad’s heart attack through the eyes of my brother and me. Created to raise awareness of Denmark’s volunteer cardiac responder system, hjerteløberordningen.
We originally pitched the idea to TrygFonden because we wanted to share something we ourselves hadn’t known about — until it helped save our dad’s life. What started as a personal story became a campaign that turned a life-saving initiative into a human narrative about presence, courage, and being there for each other.
The film was widely recognized for both its impact and its craft, receiving multiple awards and significantly increasing awareness and engagement around the program. But more importantly, it reached a younger audience and helped more people understand and recognize hjerteløberordningen — which, for us, was the whole point.
4-0 MOD CANCER
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4-0 MOD CANCER 🎀
A high-impact campaign merging music, culture, and purpose. Together with Suspekt, I created a movement that rallied fans around the fight against breast cancer, raising over 1.5 million DKK for “Støt Brysterne.”
By tapping into the band’s raw energy and loyal audience, the campaign turned awareness into action—proving that cultural relevance can drive real-world impact. 4-0 againts cancer!
A bold reinterpretation of an iconic Danish lyric and an iconic quote from the lead singer in Gnags, Peter AG. We turned Gnags’ cultural legacy into a merch piece, creating a T-shirt that resonates across generations. Simple, striking, and instantly recognizable—the design turned nostalgia into a wearable statement and sparked renewed interest in a classic.
The project marked the beginning of my collaboration with the band, where I now work across social media and creative campaigns — with much more to come.…
GNAGS
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GNAGS 🐰
Suspekt TikTok
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Suspekt TikTok 🤳
Since 2021, I’ve worked closely with Suspekt – from album campaigns to festivals across Denmark, documenting everything from the inside with nothing but an iPhone and a strong instinct for what works on social.
What started as raw, behind-the-scenes content evolved into a long-term creative collaboration. I built Suspekt’s TikTok from the ground up, shaping both the tone and the formats in close dialogue with the group. Today, the platform has grown to more than 4 million likes and 100,000+ followers – driven by content that feels immediate, honest and native to the platform.
From organic storytelling and fan-driven formats to campaigns, filters and concepts, the focus has always been the same: creating content that feels real, and that people actually want to watch and engage with. I still proudly go by “TikTok Eva.”
MALTE EBERT
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MALTE EBERT 🎄
During my time as a Creative at Universal Music, I worked closely with Malte Ebert across multiple projects, including the campaign for the Christmas series ‘Julehjertets Hemmelighed’ on DR in December 2022.
My role was to activate Malte’s TikTok throughout the entire month, building a consistent presence that captured the mood of the series while driving reach and engagement. Through a mix of reactive content, storytelling and platform-native ideas, we created a strong connection with the audience – helping push both visibility and streams during a highly competitive period.
GULDDRENG
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GULDDRENG 🤳
Working with Gulddreng was a natural extension of my collaboration with Malte Ebert.
At Universal, I was responsible for building Gulddreng’s TikTok presence, creating content that generated millions of organic views – especially around The European Championship and The World Championship, where I led the TikTok strategy and execution.
With very often just a phone in hand, the content leaned into speed, humor and cultural timing. It also meant stepping in front of the camera myself from time to time – not exactly planned, but sometimes necessary 🤣
The result was a playful and highly engaging presence that matched the Gulddreng universe and resonated strongly with a young audience. I also made the Lyric Video on YouTube with Daniel Wagtmann for one of the songs.
AQUA
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AQUA 🫧
Shortly after going freelance, I joined Aqua on their world tour as a SoMe Manager.
Traveling across countries and cultures, I created content that connected fans to the band in a direct and authentic way, while showcasing the unique energy and identity of the AQUA universe. From backstage moments to fan interactions, the focus was on capturing what makes the experience feel real – no matter where in the world you are.
Podcast
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Podcast 🎙️
In December 2023, I started creating a podcast with Suspekt. What began as a Christmas special episode evolved into an entirely new creative universe within Suspekt’s world. I started out by setting up the podcast, coming up with themes and editing the episodes.
But after the first episode - they invited me to step in as a host. Today the podcast has created many new songs, including a top 1 song in Denmark, millions of organic views on social media, and a whole new era in Suspekt's +25-year career.
Podcasting is new territory for me, but I thrive on challenges, and the team made me feel supported and safe every step of the way. Stay tuned… there may be more episodes to come.
